Marlin completes the acquisition of Lifesize and combination with Serenova

LOS ANGELES, March 10, 2020 – Marlin Equity Partners (“Marlin”) is pleased to announce that it has acquired Lifesize, a global innovator of video collaboration and meeting productivity solutions, and combined it with Serenova, an existing Marlin portfolio company.  The combination brings together two market leaders to create a single unified communications provider that serves more than 10,000 customers worldwide. Lifesize and Serenova will unite to offer a complementary suite of best-in-class, cloud-based solutions for live business communications. The combined company will be headquartered in Austin, Texas.

“Lifesize and Serenova are leading companies in the large and fast growing Unified Communications industry that will leverage and build upon each other’s respective strengths,” said Ryan Wald, a managing director at Marlin. “We are excited to combine these businesses and create a scaled and differentiated platform that is well positioned to transform the industry and better serve existing customers.”

Lifesize and Serenova both provide Gartner(1, 2) recognized enterprise-grade solutions in the Unified Communications industry, which is expected to grow to more than $60 billion by 2025(3). The combined businesses will have a global partner ecosystem of more than 5,000 active resellers, agents and distributors which will serve enterprise and SMB customers around the world.

“Deeper customer and employee engagement through more vivid, direct communications is where the world’s most successful businesses will distinguish themselves from the competition,” said Craig Malloy, CEO of Lifesize, who will serve as CEO of the combined company. “This merger joins two companies with vast market expertise and cutting-edge, cloud-based solutions. When combined into an integrated platform, we will be uniquely positioned to help organizations deliver communications experiences that far surpass the status quo, from the contact center to the meeting room, and beyond.”

“Lifesize has a long track record of innovation in business communications and a strong dedication to customer success,” said John Lynch, CEO of Serenova. “The synergies between Serenova and Lifesize will allow us to revolutionize how businesses communicate with their customers and will deepen the value we can offer to our existing contact center customers worldwide.”

About Marlin Equity Partners

Marlin Equity Partners is a global investment firm with over $6.7 billion of capital under management. The firm is focused on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries where its capital base, industry relationships and extensive network of operational resources significantly strengthen a company’s outlook and enhance value. Since its inception, Marlin, through its group of funds and related companies, has successfully completed over 160 acquisitions. The firm is headquartered in Los Angeles, California with an additional office in London. For more information, please visit

About Lifesize

Lifesize is a global business communications company that helps organizations improve collaboration, increase customer engagement and elevate employee productivity. Combining best-in-class, cloud-based video conferencing solutions with integrated meeting room systems, Lifesize makes it possible to connect face to face with anyone, anywhere and from any device. For more information, please visit

About Serenova
Serenova is a leading provider of cloud-based, multichannel contact center software to global enterprises and BPO service providers. The company’s comprehensive SaaS software suite enables captive and outsourced customer service organizations to manage and optimize their inbound and outbound customer communication strategy across voice, email, chat, social and mobile channels. Serenova’s award-winning platform has processed more than three billion customer interactions and has over 100,000 users globally. Headquartered in Austin, Texas, Serenova supports a wide range of industries, including financial, healthcare, insurance, retail and technology. For more information, please visit

For additional information, please contact Peter Spasov at (310) 364-0100 or via e-mail at

1 “Gartner Magic Quadrant for Meeting Solutions.” Mike Fasciani, Tom Eagle and Adam Preset. Gartner, Inc. September 5, 2019.

2 “Gartner Magic Quadrant for Contact Center as a Service, North America.” Drew Kraus, Steve Blood, and Simon Harrison. Gartner, Inc. October 15, 2019.

3 “Unified Communications and Collaboration Market worth $60bn by 2025.” Global Market Insights, Inc. March 1, 2019.