Marlin completes growth investment in Lengow

LOS ANGELES and LONDON, February 15, 2021 – Marlin Equity Partners (“Marlin”) is pleased to announce that it has completed a majority-control, growth investment in Lengow SAS (“Lengow”), a leading e-commerce automation SaaS platform. Lengow’s best-in-class software platform helps customers streamline their e-commerce strategy, allowing them to centralize, automate and optimize sales performance across a comprehensive range of channels, including comparison sites, performance marketing sites and digital marketplaces. Headquartered in France, Lengow’s solutions reach a diverse customer base of European brands and retailers across multiple industries, including fashion, luxury, sports, home and electronics.

“Our leading platform offers the deepest and most flexible integration layer in Europe, as well as the widest geographic coverage in the market, both of which are critical for brands and retailers to successfully address the growing share of e-commerce consumers,” said Mickael Froger, Founder and CEO of Lengow. “Marlin has a long and proven track record of unlocking and enhancing value with high-growth software businesses, and we are delighted to have a partner that shares our ambition to accelerate growth in both existing and new markets.”

“Lengow has built an accessible and versatile, easy-to-use platform and is experiencing significant acceleration driven by secular tailwinds in e-commerce and digital marketing,” said Roland Pezzutto, a principal at Marlin. “Lengow’s solutions are central to customers who operate in digital commerce, and we are looking forward to leveraging our operational and financial resources to support Lengow’s growth trajectory and continued international expansion.”

About Marlin Equity Partners     

Marlin Equity Partners is a global investment firm with over $7.4 billion of capital under management. The firm focuses on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries where its capital base, industry relationships and an extensive network of operational resources significantly strengthen a company’s outlook and enhance value. Since its inception, Marlin, through its group of funds and related companies, has completed over 175 acquisitions. The firm is headquartered in Los Angeles, California with an additional office in London. For more information, please visit

About Lengow

Lengow is a leading e-commerce automation platform that connects brands and online sales channels and enables its customers to streamline their e-commerce strategies across multiple channels to improve performance, automate business processes and grow internationally. Global online retailers utilize Lengow’s platform for distribution channels such as marketplaces, comparison shopping engines, affiliate platforms and display/retargeting. Since 2009, more than 1,600 partners have used the Lengow SaaS platform, powering more than 4,600 merchants globally. For further information, please visit

For additional information, please contact Peter Spasov at (310) 364-0100 or via email at