Marlin completes growth investment in Linnworks

LOS ANGELES and LONDON, September 29, 2021 – Marlin Equity Partners (“Marlin”) is pleased to announce that it has completed a majority-control, growth investment in Linnworks Ltd (“Linnworks”), a leading e-commerce enablement and automation software platform. Linnworks’ comprehensive software platform connects, manages and automates e-commerce operations by enabling multi-channel listings, order, inventory and shipping management, as well as insights and e-commerce analytics. Linnworks’ clients use the platform to offer more convenient customer experiences through selling where their customers are and managing their commerce operations in a centralized location. Headquartered in Chichester, U.K., the company processes over $9 billion in gross merchandise value globally each year and serves some of the world’s largest, well-known brands.

“In an effort to capture every revenue opportunity, brands are recognizing the need to not only increase the number of channels they sell through, but also the importance of integrating those channels for a frictionless, more personalized customer experience,” said Callum Campbell, CEO of Linnworks. “With Marlin’s shared vision and support, we are excited to expand our offerings and deepen our capabilities to support our customers’ evolving needs and enable brands to scale in today’s effortless economy.”

“The commerce landscape is changing, and Linnworks is paving the way for scalable, agile and resilient operations for brands and retailers in the future,” said Roland Pezzutto, a principal at Marlin. “Linnworks’ compelling value proposition and exceptional leadership has facilitated early success and positioned it as a strong market leader in the space and we look forward to supporting the company in its next stage of growth.”

Robert W. Baird acted as financial advisor to Linnworks.

About Marlin Equity Partners     

Marlin Equity Partners is a global investment firm with over $7.7 billion of capital under management. The firm focuses on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries where its capital base, industry relationships and an extensive network of operational resources significantly strengthen a company’s outlook and enhance value. Since its inception, Marlin, through its group of funds and related companies, has completed over 190 acquisitions. The firm is headquartered in Los Angeles, California with an additional office in London. For more information, please visit

About Linnworks

Linnworks is a leading commerce automation platform that enables the world’s major marketplaces and sales channels to manage their multi-channel inventory, orders and fulfillment from a single dashboard, while providing deep insights across operations. By equipping brands and retailers to conduct commerce wherever their customers are, Linnworks powers businesses to drive growth and boost brand success. Linnworks processes over $9 billion in gross merchandise value each year globally and serves some of the world’s largest, recognizable brands. For more information, please visit

For additional information, please contact Peter Spasov at (310) 364-0100 or via email at