Marlin completes growth investment in OpenAsset

LOS ANGELES and LONDON, January 25, 2023 – Marlin Equity Partners (“Marlin”) is pleased to announce that it has completed a growth investment in OpenAsset Enterprises (“OpenAsset”), a leading verticalized DAM (“Digital Asset Management”) provider for the AEC (“Architecture, Engineering and Construction”) industry. The company’s market leading DAM platform, focused solely on the AEC sector, serves as a central system-of-record for marketing and sales-related workflows, solving document management and collaboration pain points through further organization and access to digital media asset management. The platform has a project-centric architecture that provides the ability to store digital assets by project, as well as industry-specific integrations with larger suites.

“We are excited to partner with Marlin to further invest in OpenAsset and accelerate product innovation,” said Daniel Emmerson and Peter Walsham, Co-Founders of OpenAsset. “For the last 20 years, we have bootstrapped and funded our growth by focusing on delivering value to our customers, demonstrated through leading product-market-fit. Marlin brings deep domain and operational expertise, which will be leveraged by OpenAsset’s existing leadership, and will enable us to further enhance the value we provide to our customers.”

“OpenAsset’s impressive vertical specificity makes it a sustainably differentiated leader in its focus market, underpinned by strong customer momentum and advocacy. The company has emerged as a mission-critical platform in the space, helping AEC firms to improve efficiency and win new business,” said Chris Clasper, a principal at Marlin. “We are thrilled to join forces with the management team to scale the business and drive product innovation through further investment into the platform.”

KeyBanc Capital Markets Inc. served as OpenAsset’s financial advisor. Financial terms were not disclosed.

About Marlin Equity Partners       

Marlin Equity Partners is a global investment firm with over $8.5 billion of capital under management. The firm is focused on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries where its capital base, industry relationships and extensive network of operational resources significantly strengthen a company’s outlook and enhance value. Since its inception, Marlin, through its group of funds and related companies, has successfully completed over 200 acquisitions. The firm is headquartered in Los Angeles, California with an additional office in London. For more information, please visit

About OpenAsset

OpenAsset is the leading provider of Digital Asset Management (“DAM”) to the Architecture, Engineering and Construction (“AEC”) industry. Purpose built, AI-enhanced search tools enable OpenAsset users to organize assets by projects and employees. Users can create highly flexible and automated marketing collateral, such as custom image and document templates, project and building spotlights, and more. Industry specific integrations with technology providers in the AEC industry improve marketing efficiency and help customers win new business. OpenAsset has offices in London and New York.

For additional information, please contact Peter Spasov at (310) 364-0100 or via email at