Marlin completes significant growth investment in Reputation

LOS ANGELES, January 25, 2022 – Marlin Equity Partners (“Marlin”) is pleased to announce that it has completed a significant growth investment in, Inc. (“Reputation”), a global leader in Reputation Experience Management (“RXM”). The company’s comprehensive reputation feedback platform helps businesses collect, combine and translate solicited and unsolicited feedback across all channels, in real-time, and provides customers with prescriptive insights that can lead to better decisions aimed at improving and enhancing their online reputation.

“Not only is Reputation seeing exponential growth, but the customer experience industry is also thriving,” said Joe Fuca, CEO at Reputation. “Businesses understand the need for customer experience technology is more important than ever to reach, attract and retain customers. Reputation is at the heart of that vision. Marlin’s investment will allow us to fuel our growth as we expand our leadership in a rapidly growing market.

“We are thrilled to partner with Reputation on its quest to solidify its market-leading position within the customer feedback market,” said Nick Kaiser, Senior Managing Director of Marlin Equity Partners. “We believe Reputation is a highly differentiated market leader with industry-leading bookings growth underpinned by robust retention rates. We look forward to building upon the strong momentum that already exists in the business and accelerating growth both organically and through M&A.”

Financial details of the transaction have not been disclosed. UBS Investment Bank served as exclusive financial advisor to Marlin. Goldman Sachs Group, Inc. served as exclusive financial advisor to Reputation.

About Marlin Equity Partners

Marlin Equity Partners is a global investment firm with over $8.1 billion of capital under management. The firm is focused on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries where its capital base, industry relationships and extensive network of operational resources significantly strengthen a company’s outlook and enhance value. Since its inception, Marlin, through its group of funds and related companies, has successfully completed over 200 acquisitions. The firm is headquartered in Los Angeles, California, with an additional office in London. For more information, please visit

About Reputation

Reputation (formerly, creator of the Reputation Experience Management category, is changing the way companies gather and act on customer feedback to drive decision making and enhance Customer Experience (CX) programs. Reputation’s interaction-to-action platform translates vast amounts of solicited and unsolicited feedback data into prescriptive insights that companies use to learn from and grow. Thousands of global organizations rely on the patented algorithms behind Reputation Score X™ to provide a reliable index of brand performance in order to make targeted business improvements. Trusted by over 250 integration partners, Reputation turns feedback into the fuel to grow businesses around the world. For more information, please visit

For additional information, please contact Peter Spasov at (310) 364-0100 or via e-mail at