Marlin to Acquire Marketing Applications Business from Teradata

LOS ANGELES, April 22, 2016 Marlin Equity Partners (“Marlin”) is pleased to announce that it has signed a definitive Asset Purchase Agreement to acquire the Marketing Applications business from Teradata Corporation (NYSE: TDC). The completion of this transaction, which is subject to applicable regulatory clearances and other customary closing conditions, is expected to occur in the second quarter of 2016.

Teradata Marketing Applications is a leading provider of marketing operations and marketing execution software solutions and associated services. The company’s marketing operations offerings enable customers to manage marketing workflows, processes, budgets, and expenditures, and are proven to enhance the productivity and performance of marketing organizations. The company’s marketing execution offerings enable customers to track, manage, and execute digital marketing campaigns across multiple channels including email, web, social and mobile. Teradata Marketing Applications complements their software solutions with a dedicated services organization that helps customers implement and optimize their application usage, as well as a full suite of marketing services to help customers design and deliver digital campaigns. Teradata has a global footprint with more than 1,500 customers that span multiple industries, and over 100 active business partnerships worldwide.

About Marlin Equity Partners

Marlin Equity Partners is a global investment firm with over $3 billion of capital under management. The firm is focused on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries where its capital base, industry relationships and extensive network of operational resources significantly strengthen a company’s outlook and enhance value. Since its inception, Marlin, through its group of funds and related companies, has successfully completed over 100 acquisitions. The firm is headquartered in Los Angeles, California with an additional office in London. For more information, please visit

About Teradata Marketing Applications

Teradata Marketing Applications is a leading provider of marketing cloud applications and services, including solutions for Marketing Resource Management, Digital Marketing, Omni-Channel Marketing and Data Management. Visit

About Teradata

Teradata (NYSE: TDC) helps companies get more value from data than any other company. Teradata’s leading portfolio of big data analytic solutions, integrated marketing applications, and services can help organizations gain a sustainable competitive advantage with data. Visit

For additional information, please contact Peter Spasov at (310) 364-0100 or via e-mail at