Marlin portfolio company Aprimo acquires ADAM Software

LOS ANGELES, March 16, 2017 – Marlin Equity Partners (“Marlin”) is pleased to announce that it has acquired ADAM Software NV (“ADAM”), a leading global provider of enterprise-grade digital asset management software solutions. ADAM’s Smart Content Hub™ helps marketers, brand managers and creative agencies more effectively manage rich media assets across all stages of the content lifecycle. By centralizing brand content and streamlining the creation, review, approval and sharing of digital content, the company’s software solutions enable marketing departments to improve asset reuse, maintain global brand consistency and shorten the lead time to publish new marketing materials and campaigns. ADAM has been merged with Aprimo, a Marlin portfolio company, creating the industry’s first and only marketing operations solution capable of handling both the production and publication of content.

“The integration of ADAM into the Aprimo platform significantly enhances our marketing asset management capabilities and allows us to offer our customers a complete enterprise-class content solution,” said John Stammen, CEO of Aprimo. “As a leader in marketing operations, we are firmly committed to delivering a best-in-class marketing hub for Chief Marketing Officers and empowering their marketing teams with a single platform that provides the visibility and agility necessary to bring richer content and campaigns to market – on plan and across all channels – and this acquisition directly supports this objective.”

“ADAM is a highly complementary acquisition that brings together two independent leaders in their respective markets to create one of the largest pure-play, enterprise-grade marketing operations vendors in the world,” said Nathan Pingelton, a principal at Marlin. “The company is uniquely positioned to solve the most critical operational pain points facing marketing organizations today. The combination aligns perfectly with our vision to redefine the marketing operations category and continue advancing the Aprimo platform through innovative internal development and the acquisition of core adjacent products.”

About Marlin Equity Partners

Marlin Equity Partners is a global investment firm with over $3 billion of capital under management. The firm is focused on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries where its capital base, industry relationships and extensive network of operational resources significantly strengthen a company’s outlook and enhance value. Since its inception, Marlin, through its group of funds and related companies, has successfully completed over 100 acquisitions. The firm is headquartered in Los Angeles, California with an additional office in London. For more information, please visit

About Aprimo

Aprimo is a category-leading marketing operations platform that frees marketers to focus on smart marketing by managing the five essentials: planning, spending, creation, distribution and performance. Aprimo’s comprehensive suite improves time-to-market and maximizes a company’s marketing investment to drive revenue. Aprimo is headquartered in Chicago, with global R&D and customer support in Indianapolis, and international operations based in London. Visit

For additional information, please contact Peter Spasov at (310) 364-0100 or via e-mail at