Marlin portfolio company Clarus Commerce acquires PrizeLogic

LOS ANGELES, September 9, 2021 – Marlin Equity Partners (“Marlin”) is pleased to announce that it has acquired PrizeLogic, the largest independent provider of digital consumer engagement and incentivization solutions. Through its Engage™ platform, the company combines industry-leading insights with turnkey data activation to power highly engaging incentive programs for Fortune 500 brands and retailers. PrizeLogic will be merged with Clarus Commerce, an existing Marlin portfolio company, bringing together comprehensive loyalty, rebate and promotion capabilities to create an end-to-end, purpose built product suite designed to increase brand engagement and effectively meet customer needs.

“The acquisition of PrizeLogic represents an incredible opportunity to invest in proprietary technology that will allow us to offer a wider array of services, further deepen our domain expertise and continue to enhance the value proposition of our offering for our clients,” said Tom Caporaso, CEO of Clarus Commerce. “We are excited to welcome and partner with a highly experienced team with a proven track record of delivering innovative, award-winning solutions to some of the most recognizable brands in the world, and we look forward to collaborating with them as we embark on our next stage of growth.”

“We are thrilled to announce our acquisition by Clarus, which brings together two highly experienced and respected loyalty and consumer engagement organizations,” said Ryan LaMirand, CEO of PrizeLogic. “Our complementary technology, capabilities and customer-centric culture will create significant opportunities that should position us to continue to drive innovative solutions that further support the evolving demands of our clients.”

“PrizeLogic is a highly strategic acquisition for Clarus that will expand the company’s addressable market, advance its product strategy around end-to-end loyalty and digital engagement, and accelerate the growth trajectory of the business moving forward,” said Alex Beregovsky, a managing director at Marlin. “Alongside the Clarus and PrizeLogic team, we look forward to building upon the company’s unique loyalty capabilities to continue to drive innovation for retailers and consumers across the rapidly evolving online shopping landscape.”

About Marlin Equity Partners

Marlin Equity Partners is a global investment firm with over $7.7 billion of capital under management. The firm is focused on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries where its capital base, industry relationships and extensive network of operational resources significantly strengthen a company’s outlook and enhance value. Since its inception, Marlin, through its group of funds and related companies, has successfully completed over 190 acquisitions. The firm is headquartered in Los Angeles, California, with an additional office in London. For more information, please visit

About Clarus Commerce

Clarus Commerce is the only company solely focused on building, managing and optimizing customizable premium loyalty programs for retailers. The company provides the full suite of services needed for a successful loyalty program, which includes the technology platform, client services, strategy, creative, marketing, analytics, IT and operations. Clarus Commerce was founded in 2001 and is headquartered in Rocky Hill, Connecticut. For more information, please visit

For additional information, please contact Peter Spasov at (310) 364-0100 or via e-mail at