Marlin portfolio company Lengow acquires netRivals

LOS ANGELES and LONDON, 26 April, 2022 – Marlin Equity Partners (“Marlin”) is pleased to announce that it has acquired netRivals, a leading SaaS provider of price and market intelligence solutions for e-commerce businesses and brands. netRivals is a recognized leader in pricing, product attributes and image recognition, with a unique data-tracking technology that enables businesses to make more effective pricing decisions and boost their e-commerce sales. Headquartered in Barcelona, netRivals will be merged with Lengow, an existing Marlin portfolio company, enabling it to further deepen its value proposition by offering product pricing and market intelligence as a natural extension to its current product information capabilities.

“As brands and retailers enhance their omnichannel strategy, they have a growing need for a comprehensive view of their products’ potential,” said Mickael Froger, CEO of Lengow. “With the addition of netRivals, Lengow will now be able to provide its customers and marketplace partners with better pricing intelligence capabilities in combination with its existing robust product information solution. We look forward to expanding our current offering and continuing to innovate to help brands and retailers succeed in their respective e-commerce strategies.”

“Over the last six years, we have built a leading pricing intelligence and market analysis software company,” said Ivan Ramirez, CEO of netRivals. “The combination of two highly complementary and premier solutions creates a solid, compelling product suite. Together, we are on the path to shape the next generation of digital shelf analytics solutions, which presents an exciting journey for us and our international customers.”

“The acquisition of netRivals allows Lengow to further expand its front-end e-commerce platform by vertically integrating key functionalities into one suite and deepening Lengow’s value proposition through more dynamic, comparable and insightful pricing strategies,” said Roland Pezzutto, a managing director at Marlin. “Furthermore, the acquisition enables Lengow to accelerate its international expansion following the successful opening of offices in Germany and the U.K. in 2021.”

About Marlin Equity Partners

Marlin Equity Partners is a global investment firm with over $8.1 billion of capital under management. The firm is focused on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries where its capital base, industry relationships and extensive network of operational resources significantly strengthen a company’s outlook and enhance value. Since its inception, Marlin, through its group of funds and related companies, has successfully completed over 200 acquisitions. The firm is headquartered in Los Angeles, California with an additional office in London. For more information, please visit

About Lengow

Lengow is a leading e-commerce automation platform that connects brands and online sales channels and enables its customers to streamline their e-commerce strategies across multiple channels to improve performance, automate business processes and grow internationally. Global online retailers utilize Lengow’s platform for distribution channels such as marketplaces, comparison shopping engines, affiliate platforms and display/retargeting. Since 2009, more than 1,600 partners have used the Lengow SaaS platform, powering more than 4,600 merchants globally. For further information, please visit

For further information, please visit For additional information, please contact Peter Spasov at (310) 364-0100 or via email at