Marlin portfolio company Puzzel acquires S2

LOS ANGELES and LONDON, November 1, 2022 – Marlin Equity Partners (“Marlin”) is pleased to announce that it has acquired S2 Communications AB (“S2”), a leading digital-first provider of outbound campaign management and sales functionality solutions, such as payment services, order capture, calendar bookings and e-signatures. Headquartered in Uppsala, Sweden, and with customers throughout Europe, the company’s solution offers both in-house and agent sales representatives a suite of ancillary CRM solutions aimed to enhance outbound campaign management and sales functionality. S2 will be merged with Puzzel, an existing Marlin portfolio company, further strengthening the functionality of Puzzel’s cloud-based contact center solution (“CCaaS”) by adding complementary product functionality and further expanding its footprint in the Nordics, and particularly in Sweden.

“We are delighted to join forces with Puzzel and to execute on our shared mission to be the leading customer engagement and contact center platform in Europe,” said Morgan Sandberg, CEO and Founder of S2. “We are looking forward to partnering with a leader in the CCaaS space and believe we can further accelerate Puzzel’s recent growth journey in a market where customer experience is becoming increasingly important.”

“We are thrilled to welcome S2 and its innovative Dialler solution to the Puzzel platform. We believe S2 will bring a unique and complementary suite of solutions to our customers,” said Frederic Laziou, CEO of Puzzel. “The S2 product will improve our ability to serve customers and prospects whose customer operations are a main revenue driver, and further increase our platform’s capabilities within our customers’ commercial functions.”

“The addition of S2 strengthens Puzzel’s existing portfolio of cloud contact center solutions,” said Mike Wilkinson, a managing director at Marlin. “We look forward to further investing in the combined company’s leading CCaaS platform to better serve the European contact center market.”

About Marlin Equity Partners

Marlin Equity Partners is a global investment firm with over $8.2 billion of capital under management. The firm is focused on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries where its capital base, industry relationships and extensive network of operational resources significantly strengthen a company’s outlook and enhance value. Since its inception, Marlin, through its group of funds and related companies, has successfully completed over 200 acquisitions. The firm is headquartered in Los Angeles, California with an additional office in London. For more information, please visit

About Puzzel

Puzzel is a leading cloud-based contact center software provider and one of the first pioneers in offering integrated customer engagement as an easy-to-deploy service. Today, the company combines omni-channel technology with artificial intelligence capabilities to provide comprehensive, end-to-end customer interaction solutions in an age of digitization. Puzzel was recognised as a Challenger in the 2019 Gartner Magic Quadrant report for Contact Centre as a Service in Western Europe and ranked in the top three European CCaaS providers for 2020 by Frost & Sullivan. Headquartered in Norway, and with offices across Scandinavia, Europe, and the U.K., Puzzel works with more than 1,000 customers across 40 different countries, helping businesses to achieve success beyond voice, connected experiences and empowered employees. For more information, please visit

For additional information, please contact Peter Spasov at (310) 364-0100 or via e-mail at