Marlin portfolio company Talkwalker acquires

LOS ANGELES and LONDON, October 26, 2021 Marlin Equity Partners (“Marlin”) is pleased to announce that it has acquired, an agile consumer and cultural insight platform. The company’s service delivery product offering enables brands to better understand and action key customer and consumer insights, using a unique combination of machine learning and human insight. will be merged with Talkwalker, an existing Marlin portfolio company, further enhancing Talkwalker’s consumer intelligence platform with richer and more contextualized consumer insights via a dedicated services layer.

“Through the acquisition of, the insights from our market-leading consumer intelligence platform have now become even more actionable,” said Tod Nielsen, CEO of Talkwalker. “With the addition of to our already fast-developing Talkwalker Activate professional services offering, we can provide our customers with a dedicated insights layer in addition to our powerful platform, allowing brands to uncover deep and rich cultural insights to better understand their consumers and make more sophisticated business decisions.”

“ currently serves the largest global brands, many of which are shared customers of Talkwalker,” said Jonathan Williams, Founder of “We are delighted to be a part of Talkwalker’s growth journey and look forward to enhancing their market-leading consumer intelligence platform with deep human insight and cultural context, and inspiring brands to unlock future growth opportunities. The combination represents a premier combination of people and platform capabilities for the world’s leading brands.”

“This combination further reinforces Talkwalker’s position as a leading consumer intelligence platform for many of the world’s leading brands,” said Roland Pezzutto, a principal at Marlin. “We remain committed to further capitalizing on Talkwalker’s strong market position through both organic and inorganic growth initiatives, while further strengthening its extensive social, consumer and customer intelligence product capabilities.”

About Marlin Equity Partners     

Marlin Equity Partners is a global investment firm with over $7.7 billion of capital under management. The firm is focused on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries where its capital base, industry relationships and extensive network of operational resources significantly strengthen a company’s outlook and enhance value. Since its inception, Marlin, through its group of funds and related companies, has successfully completed over 190 acquisitions. The firm is headquartered in Los Angeles, California, with an additional office in London. For more information, please visit

About Talkwalker

Talkwalker is a leading consumer intelligence company that empowers global brands to combine a broad range of consumer and customer data into powerful and easy-to-action insights. By uniting award-winning technology with industry-leading customer support, Talkwalker’s AI-powered platform connects the dots between what customers think, say and do, and enables customer-centric companies to drive revenue, increase retention and reduce costs. Talkwalker has offices in Luxembourg, New York, San Francisco, Frankfurt, Singapore, Paris, Tokyo, London and Milan, and helps over 2,500 brands to make better decisions about their customers, prospects, markets and competitors. For more information, please visit

For additional information, please contact Peter Spasov at (310) 364-0100 or via email at