LOS ANGELES and LONDON, July 23, 2020 – Marlin Equity Partners (“Marlin”) is pleased to announce that it has acquired Nielsen Social, a leading provider of social measurement and audience insights software. The company’s innovative Social Content Ratings® solution allows global enterprises to better understand their audiences, consumers and industries by measuring engagement across social channels. Nielsen Social will be merged with Talkwalker, an existing Marlin portfolio company, further enhancing Talkwalker’s market-leading AI conversational intelligence platform and further expanding Talkwalker’s presence in the U.S. enterprise market.
“The decision to join forces with Nielsen Social underscores Talkwalker’s commitment to providing our enterprise customers with best-in-class solutions across our full breadth of use-cases,” said Robert Glaesener, CEO of Talkwalker. “With the addition of Nielsen Social Content Ratings to our AI platform, we can expand our offering in consumer, category and audience insights and further accelerate our global growth.”
“We are excited to have found a like-minded partner in Talkwalker, who shares our mission of delivering best-in-class measurement and analytics solutions to customers globally,” said Sean Casey, President of Nielsen Social. “The combination will significantly strengthen our offering, and we are eager to unite with Talkwalker’s rapidly-growing platform to jointly propel our leading position in the global marketplace.”
“The acquisition of Nielsen Social is a significant step forward in building one of the world’s most powerful, unified conversational intelligence platforms focused on helping global companies protect, measure and promote their brands,” said Roland Pezzutto, a principal at Marlin. “We are thrilled to welcome the Nielsen Social team to Talkwalker and look forward to supporting the businesses’ shared vision of empowering organizations to better understand their customers and audiences.”
About Marlin Equity Partners
Marlin Equity Partners is a global investment firm with over $7 billion of capital under management. The firm is focused on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries where its capital base, industry relationships and extensive network of operational resources significantly strengthen a company’s outlook and enhance value. Since its inception, Marlin, through its group of funds and related companies, has successfully completed over 160 acquisitions. The firm is headquartered in Los Angeles, California with an additional office in London. For more information, please visit www.marlinequity.com.
About Talkwalker
Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts. Talkwalker provides companies with an easy-to-use platform to protect, measure and promote their brands worldwide, across all communication channels.
Talkwalker’s state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums in 187 languages. Talkwalker has offices in New York, Luxembourg, San Francisco, Frankfurt, Paris and Singapore. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide. For more information, please visit www.talkwalker.com.
For additional information, please contact Peter Spasov at (310) 364-0100 or via e-mail at pspasov@marlinequity.com.