Marlin portfolio company Virgin Pulse acquires Advanced Plan for Health

LOS ANGELES, March 15, 2021 – Marlin Equity Partners (“Marlin”) is pleased to announce that it has acquired Advanced Plan for Health, a leading population health analytics platform. The company’s comprehensive predictive analytics solutions enable customers to identify, manage and reduce high-cost health risks associated with their populations, pinpoint and close gaps in care and increase chronic condition compliance through targeted health interventions. APH will be merged with Virgin Pulse, a Marlin portfolio company, accelerating and expanding Virgin Pulse’s Homebase for Health™ platform strategy and better positioning the company to promote behavior change and reduce gaps in care for its customers.

The acquisition of APH facilitates the launch of VP Health Analytics, a healthcare risk engine that incorporates predictive analytic capabilities from APH’s flagship solution. The platform will provide deep, actionable insights and models that allow organizations to predict future high cost health conditions, identify gaps in care, and reduce potential hospital admissions, while helping to identify key candidates for care management programs and targeted behavior change recommendations.

“The APH acquisition further broadens Virgin Pulse’s Homebase for Health™ platform and provides the ability to deliver measurable health outcomes through predictive modeling, at both the individual and group level,” said David Osborne, CEO of Virgin Pulse. “By combining APH’s health analytics and informatics with Virgin Pulse’s integrated solutions, we can now deliver a fully-orchestrated experience that unlocks the value of health analytics to deliver tangible behavior change and return on investment.”

“APH is a highly complementary acquisition that further highlights our ongoing investment in the Virgin Pulse platform and represents an exciting milestone as Virgin Pulse extends into the population health analytics market,” said Hemal Patel, a principal at Marlin.  “With APH, Virgin Pulse customers can manage their healthcare costs and gain actionable insights to help drive improved health outcomes.”

About Marlin Equity Partners

Marlin Equity Partners is a global investment firm with over $7.5 billion of capital under management. The firm is focused on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries where its capital base, industry relationships and extensive network of operational resources significantly strengthen a company’s outlook and enhance value. Since its inception, Marlin, through its group of funds and related companies, has successfully completed over 180 acquisitions. The firm is headquartered in Los Angeles, California with an additional office in London. For more information, please visit

About Virgin Pulse

Virgin Pulse is a global leader and premier provider of digital health and wellbeing SaaS solutions and services focused on driving health outcomes and reducing healthcare costs. Featuring the industry’s only true Homebase for HealthTM that unifies and simplifies the health journey, Virgin Pulse fuses high-tech, high-touch, predictive analytics, AI and data to support clients and members across the entire health, wellbeing and benefits lifecycle –from screening and assessment to activation, behavior change and the adoption of sustainable, healthy habits to benefits navigation, condition management, gaps in care closure and digital therapeutics. Today, 14 million+ users in more than 190 countries rely on Virgin Pulse’s digital and live solutions to change their lives – and businesses – for good. For more information, please visit

For additional information, please contact Peter Spasov at (310) 364-0100 or via e-mail at