Marlin portfolio company Virgin Pulse acquires SimplyWell (f.k.a. Viverae)

LOS ANGELES, November 27, 2018 – Marlin Equity Partners (“Marlin”) is pleased to announce that it has acquired SimplyWell, Inc. (“SimplyWell”), a leading provider of health management solutions that are focused on helping organizations improve and simplify the wellbeing of their employees. The company offers a comprehensive product suite that delivers flexible wellbeing programs that combine digital engagement solutions, clinical data analytics and integrated tech-enabled clinical services. SimplyWell will be merged with Virgin Pulse, a Marlin portfolio company, further strengthening Virgin Pulse’s market leading position and adding new clinically-focused capabilities to the company’s existing end-to-end digital health platform and live coaching services.

“We are excited to partner with the SimplyWell team and continue to successfully execute on our ongoing consolidation strategy within the highly fragmented health and wellness industry,” said Michael Anderson, a managing director at Marlin. “The acquisition of SimplyWell allows us to add immediate scale and critical product features to the Virgin Pulse platform and accelerates the time to market of key clinical-focused capabilities for our customers in the near-term.”

“We are constantly assessing the market to understand how we can improve and simplify the employee and employer experience. When we see opportunities to solve key challenges, whether through product innovation, partnership or acquisition, we act,” said David Osborne, CEO of Virgin Pulse. “With employers shifting towards health management platforms that combine engagement and clinically-focused solutions, the addition of SimplyWell’s condition management coaching, claims analytics and reporting capabilities allows us to expand the breadth of our employee health and wellbeing offering by helping the highest risk employees manage chronic, costly conditions. We remain committed to pursuing additional complementary acquisitions and making significant investments in R&D to further distinguish Virgin Pulse as a world-class, innovative leader and bring us closer to delivering on our vision of creating a safe, trusted experience that supports employees across the full health and wellbeing continuum.”

About Marlin Equity Partners

Marlin Equity Partners is a global investment firm with over $6.7 billion of capital under management. The firm is focused on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries where its capital base, industry relationships and extensive network of operational resources significantly strengthen a company’s outlook and enhance value. Since its inception, Marlin, through its group of funds and related companies, has successfully completed over 130 acquisitions. The firm is headquartered in Los Angeles, California with an additional office in London. For more information, please visit

About Virgin Pulse

Virgin Pulse is the world’s largest, most comprehensive digital health, wellbeing and engagement company. Founded as part of Sir Richard Branson’s Virgin Group, the company is focused on engaging users every day in building and sustaining healthy behaviors and driving measurable outcomes for employees, employers and health plans. Virgin Pulse utilizes a high-tech, high-touch approach to deliver the industry’s only integrated digital platform with benefits navigation and live coaching to support clients and members across the entire health, wellbeing and benefits lifecycle. Today, members in more than 190 countries, spanning over 3,300 global organizations, including many of the Fortune 500 and Best Places to Work, rely on Virgin Pulse’s digital and live solutions to engage their workforces and drive their businesses forward. For more information, please visit

For additional information, please contact Peter Spasov at (310) 364-0100 or via e-mail at