Marlin portfolio company Virgin Pulse acquires Welltok

LOS ANGELES, November 12, 2021 – Marlin Equity Partners (“Marlin”) is pleased to announce that it has acquired Welltok, Inc. (“Welltok”), a leading provider of data analytics-based targeting and multi-channel outreach solutions. The company’s comprehensive health activation offering combines an analytics-based approach to member outreach with a unique data asset that encompasses more than 275 million lives to predict individuals’ health needs and their likelihoods of taking certain actions. Welltok will be merged with Virgin Pulse, an existing Marlin portfolio company, adding a broad collection of clients and capabilities and expanding the reach of Virgin Pulse’s digital-first platform into additional communication channels, including text/SMS, mail, social and interactive voice response.

“This acquisition is the culmination of years of work to establish a game-changing approach to improving health and reducing costs for employers, health plans and health systems,” said Chris Michalak, CEO of Virgin Pulse. “Combining our organizations will allow us to optimize the health of millions by keeping them continually engaged and activated, which will ultimately reduce costs for clients, members, consumers and patients. Integrating Welltok’s personalization and analytics capabilities into Homebase for Health® will deliver exponentially more value for our clients and their respective populations.”

“We are excited to partner with the Welltok team and further our investment in Virgin Pulse to support their strategic vision of creating an industry-leading digital health platform,” said Hemal Patel, a principal at Marlin. “The acquisition of Welltok brings robust predictive analytics capabilities, adds new multi-modal outreach approaches and expands the platform to address and engage additional populations across health systems, clinical organizations and health plans, including deep expertise serving Medicare Advantage and Managed Medicaid plans.”

About Marlin Equity Partners

Marlin Equity Partners is a global investment firm with over $7.7 billion of capital under management. The firm is focused on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries where its capital base, industry relationships and extensive network of operational resources significantly strengthen a company’s outlook and enhance value. Since its inception, Marlin, through its group of funds and related companies, has successfully completed over 190 acquisitions. The firm is headquartered in Los Angeles, California with an additional office in London. For more information, please visit

About Virgin Pulse

Virgin Pulse is the leading global provider of health and wellbeing solutions designed to drive outcomes and reduce costs by enabling better decision-making across the full care continuum — from prevention and wellbeing to pre-chronic and chronic disease management to episodic and acute care. Featuring the industry’s only true Homebase for Health®, a personalized ecosystem where Virgin Pulse clients and members can access, navigate and interact with their health, wellbeing and benefits in one, trusted and familiar place, Virgin Pulse’s solutions fuse high-tech, high-touch, predictive analytics, AI and data to unify and simplify health and wellbeing. Today, thousands of organizations and over 14 million users in more than 190 countries are using Virgin Pulse to change their lives – and businesses – for good. To learn more, visit

For additional information, please contact Peter Spasov at (310) 364-0100 or via e-mail at