Marlin has merged its existing portfolio company, BlueHornet, with the Teradata Marketing Execution Business and the combined entity will launch under a new unified brand in late 2016.

Teradata Marketing Execution Business is a provider of marketing execution solutions that allow marketing professionals to optimize email, mobile, app, social and web marketing, and allows orchestration of paid channels such as display or search via an integrated data platform.

July 2016
Press Release

BlueHornet is a leading provider of SaaS-based email marketing software and services.