Marlin completes the acquisition of Clarus Commerce

LOS ANGELES, July 8, 2019 – Marlin Equity Partners (“Marlin”) is pleased to announce that it has completed the acquisition of Clarus Commerce (“Clarus”), a leading provider of premium loyalty programs for retailers. The company offers its clients a comprehensive technology platform for developing turnkey subscription loyalty programs, and assists with program design, implementation, management, and ongoing support and optimization. The investment was made alongside management and Norwest Venture Partners, who will hold a minority stake in the company.

“We are excited to partner with a global investment firm that understands the value of premium loyalty programs to brands and retailers,” said Tom Caporaso, CEO of Clarus. “Given their proven track record of supporting and empowering high-growth software and services businesses, Marlin is uniquely positioned to help Clarus during our next stage of growth and we look forward to collaborating with them to drive continued innovation for retailers and consumers across the rapidly emerging loyalty market.”

“Clarus is a pioneer in the growing premium loyalty market with an outstanding history of success,” said Alex Beregovsky, a managing director at Marlin. “The company’s strong customer base and partner network are a testament to the value proposition that Clarus brings to both retailers and consumers. We are thrilled to partner with an exceptional management team to seek new partnerships, invest in the product roadmap and further accelerate the company’s growth.”

About Marlin Equity Partners
Marlin Equity Partners is a global investment firm with over $6.7 billion of capital under management. The firm is focused on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries where its capital base, industry relationships and extensive network of operational resources significantly strengthen a company’s outlook and enhance value. Since its inception, Marlin, through its group of funds and related companies, has successfully completed over 140 acquisitions. The firm is headquartered in Los Angeles, California with an additional office in London. For more information, please visit

About Clarus Commerce
Clarus Commerce is the only company solely focused on building, managing and optimizing customizable premium loyalty programs for retailers. The company provides the full suite of services needed for a successful loyalty program, which includes the technology platform, client services, strategy, creative, marketing, analytics, IT and operations. Clarus Commerce was founded in 2001 and is headquartered in Rocky Hill, Connecticut. For more information, please visit

For additional information, please contact Peter Spasov at (310) 364-0100 or via e-mail at